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EasyJet has partnered with Spotify to create Listen & Book

05.01.2023 / 08:12

Nick: rodeoneerer
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Easyjet’s new Listen and Book microsite offers travellers the opportunity to get personalised travel recommendations based on their mood and the music they listen to. “Discover your next favourite holiday experience based on the tracks you’re listening to,” it says.

In a first-in-market collaboration with Spotify unique streaming intelligence, Spotify is making it possible for people to discover their holiday mood based on their listening playlists and get matched to tailored travel experiences across Europe. For example, if your music taste is calm, warm and dreamy – why not explore the botanical gardens in Lisbon or visit a relaxing sauna in Helsinki? Moods are determined through music attributes such as the positivity of a song, energy and tempo. Next to recommending specific destinations and experiences, people will also be shown nearby music venues in their suggested destination to connect them to local music gigs.

To access the ‘Listen & Book’ recommendations, users will have to connect their Spotify accounts to a dedicated micro-site that will then display a list of specific holiday deals across Europe, North Africa and the Middle East.

The campaign is the latest iteration of the airline’s ‘nextGen EasyJet’ brand platform which launched earlier this year.

Spotify says the campaign “demonstrates that music can be a window to the experiences people value most; a way to embrace local cultures, and a powerful means to create memories”. And from a commercial perspective, it proves there are creative ways to engage with streaming audio and reach target audiences through a medium that’s inherently valuable to them.

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31.01.2023 / 11:00

Nick: dordle12
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rodeoneerer a spus:

Easyjet’s new Listen and Book microsite offers travellers the opportunity to get personalised travel recommendations based on their mood and the music they listen to. “Discover your next favourite holiday experience based on the tracks you’re listening to,” it says. In a first-in-market collaboration with Spotify unique streaming intelligence, Spotify is making it possible for people to discover their holiday mood based on their listening playlists and get matched to tailored travel experiences across Europe. For example, if your music taste is calm, warm and dreamy – why not explore the botanical gardens in Lisbon or visit a relaxing sauna in Helsinki? Moods are determined through music attributes such as the positivity of a song, energy and tempo. Next to recommending specific destinations and experiences, people will also be shown nearby music venues in their suggested destination to connect them to local music gigs. To access the ‘Listen & Book’ recommendations, users will have to connect their Spotify accounts to a dedicated micro-site that will then display a list of specific holiday deals across Europe, North Africa and the Middle East. The campaign is the latest iteration of the airline’s ‘nextGen EasyJet’ brand platform which launched earlier this year. Spotify says the campaign “demonstrates that music can be a window to the experiences people value most; a way to embrace local cultures, and a powerful means to create memories”. And from a commercial perspective, it proves there are creative ways to engage with streaming audio and reach target audiences through a medium that’s inherently valuable to them. Z2u.com is a reliable in-game currency trading website that offers the best prices for everything in stock. We have goods for all of your favorite games and the most popular online multiplayer titles. Here we can also offer you Spotify Premium Accounts for the lowest cost possible. We can undercut the competition and bring you the most value for the least.

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02.02.2023 / 20:30

Nick: jjamesmorgan2
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07.02.2023 / 09:58

Nick: Angel17
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25.02.2023 / 06:25

Nick: jjanesbenth2
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09.01.2024 / 12:12

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09.01.2024 / 13:11

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